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Abstract
This paper tries to analyse Kautilya's Arathshastra an ancient Indian literature and its applicability in the organizational management of a revolutionary company i.e Reliance Jio in today's scenario. There is need to look and re-look at the ancient literature and provide intellectual interpretations in the context of modern management. The analysis of Kautilya's Arathshastra in various functional areas of management such as communication, strategic management, human resource management and financial management is quite an interesting topic as we find traces of most of the strategies mentioned in ancient literature in today's business scenario being used as strategies to defeat competition. The life and soul of human existence is based on communication so as of the businesses too.Thereby, the role of telecommunication leaders become very strong in today's business scenario. Kautilya suggested the future managers to first defeat the competitors whom he calls as the enemies for growth. The paper further discusses about the major objectives of Arathshastra which are related to the objectives of Reliance Jio and the similarity between the both is examined.
Keywords: Strategic Management, Arthshastra, Jio1`, Communication
Introduction
The basic objective of any form of communication is to convey information, ideas and messages in such a way that it can produce responses as desired by the sender. The overall goal of business communication in every organization is to ensure effective and efficient functioning of the business system. With the advent of technology, communication and its relevance has gained more momentum and significance. But all together the usage of the information has become easy as well as complex due to its availability in the age of internet and advancement in technology. The increase in telecommunication advancements has given a real new meaning to it and the companies dealing in such businesses have gained opportunities as well as challenges in this complex dynamic environment. Information has always been a vital source of strength for business sustainability, if we try to look at the ancient past where kings were utilising various strategies on the base of information collected to sustain, protect or diversify their kingdom, we find most of them being used by the today's business tycoons. Many trading activities were prevalent in those times too. Today also, management of various organizations spend...